Rob_Carissimo – 48th Chamber

We’ll make it as smooth as possible

TASC

TASCrebrand, website, marketing

Responsible for developing and implementing strategic rebranding of multiple product lines at different retailors across the US and Canada into one singular brand and vision. Development of marketing and brand guide for the rollout of rebrand across major big box retailors.

In addition to the consumer goods sold by TASC we also had a yearly Tulip Farm event in Fenwick, Ontario. In my first year working on the event I was able to increase attendance, through email marketing and paid advertising on Facebook and instagram, from 22k attendees to 72k attendees.

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Branding

Created and developed new branding that consolidated multiple products and lines across several retailers into one marketable brand.

Web Design

Designed, developed and managed a DTC bilingual e-commerce store for a new revenue stream.

Packaging

Developed a new packaging to fit with the new rebranded and re-imagined company based on the Marketing and Brand Guides I developed

Massa Multimedia Architecture

MMA ArchitectsBranding, Web Design, Marketing & Animation

Leader of Marketing and Graphics teams. Responsible for developing, implementing and executing strategic marketing plans for MMA and its partners . Also responsible for video marketing and virtual reality renderings of projects using multiple platforms and technologies. Additional responsibilities include the creation and development of email marketing campaigns, branding and creation of brand identity guides for various projects, web design and web development for MMA and its partners. Highlights include web development for Walmart Reimagined projects and custom tradeshow booth design for the debut of the project.

Groundswell

GroundswellBranding, Web Design, Animation

Boutique

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Small Business

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Personal

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United Staging

United StagingBranding

United Staging and Rigging was incorporated in 1986 in Norwalk, Connecticut. At that time the New York City theatrical market was in need of a local and reliable source for staging, chain motors, and other theatrical equipment. United Staging was founded to fulfill that need. As the Broadway market grew along with their overall client base, they continued to expand the products and services to successfully meet the demands of the industry.

In 1999 they opened a second office in Boston, Massachusetts, to better serve the growing regional client base in Northern New England. This effort was successful from the start. Currently, United Staging enjoys an excellent reputation with the ever-increasing client base in the Boston market. In 2004, they added a Retail Sales Department offering educational institutions and production companies’ competitive pricing on theatrical, and trade show supplies.

Branding

Brand Guidlines

Marketing

Counterpunch Coffee Co.

Counterpunch Coffee Co.Branding

Counterpunch Coffee Company approached me about creating the companies branding. After having a discovery session with Counterpunch we knew we would be a perfect fit for each other. Our philosophy and approach seemed to align perfectly with what they were looking to accomplish with their branding. Counterpunch needed to have a bold look with some disruptive color schemes that would stand out in a feed.

Branding

Brand Guidlines

Packaging Design

Harley-Davidson Website

Harley-DavidsonB2B Website for Dealerships

Designed and Developed B2B website for dealerships to order Harley-Davidson apparel. This site was used to view and order seasonal apparel lines and submit for custom dealership branded backs for each design chosen.